About Us

VR Food Equipment, Inc., was established in 1987 by Steve Von Rhedey to meet the food processing needs of fruit and vegetable processors across the USA. The company has seen rapid growth over the years and has become a leading supplier in the food processing industry.

For over 30 years VR Food Equipment has partnered with the very best European manufacterers of food processing equipment to serve the needs of North American fruit and vegetable processors. Our expertise, service, and support distinguish our company as we strive to offer the highest quality manufactured processing solutions to our customers. Our partnerships provide our customers with options for solutions that emphasize quality, safety, automation, reliability, and a measurable return on investment.

VR Food Equipment is located in Farmington, NY, a town nestled near Canandaigua Lake in upstate NY. We offer a R&D pilot plant facility for product testing, custom design, and maintaining inventory.

President & Technical Support

Sales & Technical Support

Marketing & Sales Manager

Sales Manager

Controller/Parts Sales Specialist

Sales & Support

Parts Sales Specialist/Administration

Our Expertise with the Following Partners is What We Offer Our Customers in North America:

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VR Food Equipment is the exclusive North American distributor for the Bertocchi line of hot/cold/frozen turbo extractors and complete systems for the production of purees, juices, concentrates, pastes, and more. Our focus is on helping fruit and vegetable processors produce the very highest quality purees at the highest levels of efficiency and waste reduction. Since 1984, Bertocchi systems have designed and produced innovative technology for puree production. From updating the process of Hot Turbo Extraction in the 1980’s , launching a line of Cold Turbo Extractors with a Rotopulse pretreatments system in the 1990’s, and combing Cold Extraction with Cold Deaeration and an enzymatic deactivation process, Bertocchi continues to innovate and design systems that exceed customer expectations. Bertocchi systems can be used to process a wide variety of fruits and vegetables including:

  • Apples
  • Tomatoes
  • Squash
  • Onion
  • Garlic
  • Ginger
  • Raspberry
  • Blueberry
  • Strawberry
  • Plums
  • Melons
  • Avacado
  • Peaches
  • Celery
  • Peppers
  • Kale
  • Spinach
  • Sweet Potato
  • Corn
  • Grapes
  • Cauliflower
  • Peas
  • Beets
  • Blackberries
  • Radishes

VR Food Equipment has sold, services, and installed hundreds of Bertocchi Systems in North America since our partnership began way back in 1984. We are seamlessly aligned with Bertocchi in every aspect of our business including servicing machines, spare parts, and technical support. Additionally, we have the ability to test products on Bertocchi systems at our US location to showcase the exceptional capability of these systems.

Alfa Laval

Alfa-Laval – Asteppo has 30 years of experience in aseptic and non-aseptic filling and processing solutions. Having delivered more than 1,000 projects based on filling requirements worldwide, particular attention has been dedicated to filling procedures where the extraction of air inside bags and flush of nitrogen after filling is a must. VR Food Equipment has supported and sold Alfa-Laval – Asteppo solutions in North American for over 3 decades. We are particularity focused on the food processing markets for aspetic / non-aseptic filling requirements of various fruit and vegetable based purees and beverages.


Every ABL machine is engineered to set new standards for performance and efficiency. From operator safety and process automation to contamination control and fruit quality safeguarding, ABL machines are designed to improve the elements that matter most to our customers. They specialize in designing and manufacturing machines for processing fresh fruit by giving you the ability to Peel, Slice, Chunk, and Core your fruit for the fresh market.

Inox Fer

Located in the heart of the Italian Food Valley, Inox-Fer designs, manufactures and sells cutting edge equipment for the food and beverage industry across international markets. Founded as a manufacturer of mixing systems, today Inox-Fer also delivers advanced cutting and cooking machines.

Inox-Fer solutions are Made in Italy by skilled hands that design and build unique, exclusive machines that are tailor-made to satisfy even the most demanding customers. Clients who choose Inox-Fer want high performance, reliability, versatility and ease of use. Above all else, however, customers are looking for a tailor-made machine that can guarantee the highest quality finished product. For the production of various sauces, creams, spreads, dips, bases, soups, and more Inox-Fer can design and deliver the right solution. VR Food Equipment is a proud partner and distributor of the Inox-Fer brand of solutions. Inox- Fer equipment combined with our decades of experience in serving fruit and vegetable processors in North America make for a partnership that exceeds the expectations of our customers.

FBL Food Machinery

F.B.L. has been operating in the food industry market for over 40 years, and is a leading company in the design and manufacturing of machines and comprehensive systems for the food industry.

Thanks to its technological and production know-how the company can offer a wide range of machines, entirely made of stainless steel, capable of meeting all market requirements.

The wide range of machines includes: depalletizers, lowerators, blowers, fillers, dosing machines, capping machines, washing machines, pasteurisers, vacuum detectors and conveyance systems, for use in the packaging of dense or semi-dense products (like preserves, jams, mayonnaise, honey, tomato paste and purée, sauces and tomato sauces, etc.), liquid products (like juices, vegetables pickled in oil/vinegar, etc.) or solid chopped products (like vegetables, fruit, etc.) in glass, plastic and tin plate containers.